SAFE for LATER
Brand Identity & Landing Page Concept
Overview
SAFE for LATER is a two-day forum focused on internet safety, designed for young professionals, entrepreneurs and people actively working in online-based environments.
The main goal of the event is to make cybersecurity knowledge accessible and applicable to everyday users — empowering them to become an active part of the protection process rather than passive consumers.
My task was to create a visual identity for the first edition of the event that can be scaled in future editions, as well as a mobile-first landing page concept with a strong focus on ticket sales.
Design Challenge
The main challenge was to find the right balance between:
the seriousness of the topic — online safety
and the need for the design to feel approachable, modern and human, rather than intimidating or overly corporate.
Since the audience is not limited to IT experts, the visual language needed to communicate clarity, trust and protectionin a way that feels empowering instead of alarming.
Concept
The core idea behind the visual concept is: “You are not just a user. You are part of the protection.”
The branding system was designed as a set of visual layers and signals — inspired by digital protection mechanisms — using a clean, modern aesthetic that remains flexible and scalable for future editions.
Visual Identity
Color Palette
The palette is built around contrast and balance:
deep, dark base tones → stability, security and trust
vibrant accent colors → signals, action, awareness and protection
This combination ensures high visibility across digital platforms while maintaining a strong emotional connection to the theme of cybersecurity.
Typography
Geometric, highly legible typefaces were selected to reflect the digital nature of the event while keeping the tone friendly and accessible.
Logo
Result
The outcome is a scalable and adaptable visual system designed to support future editions and multi-channel digital promotion.
The identity not only presents the event but also communicates its core message:
Security is knowledge, choice and participation.
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