Sleep Apnea – Conversion Landing Page

Client / Industry

Adapt BG — Home Healthcare / Medical Devices

Platform

Web (Conversion Landing Page)

Tools

Figma

Project Overview

Adapt BG is the largest home healthcare company in Bulgaria, specializing in sleep and respiratory solutions.

The goal of this project was to design a high-converting landing page for a sleep apnea home study — the first and most critical step in the CPAP therapy funnel.

The page was built to guide users toward one clear action: “Book a sleep study”, while reducing anxiety and building trust in a sensitive medical context.

The Challenge

Medical service associated with fear and uncertainty
Target users often make decisions on behalf of a partner or family member
The page had to educate, reassure and convert — without overwhelming the userAdapt BG is the largest home healthcare company in Bulgaria, specializing in sleep and respiratory solutions.

My Approach

I treated this page as an entry point of the funnel, not as a product page.

My main focus was to:
- Present information in an easy-to-scan structure
- Build trust through clarity and medical correctness
- Reduce anxiety through calm, human language
- Maintain one consistent CTA across the entire page

Old design

Solution

The landing page follows a clear and logical user flow:

Clear positioning in the hero section
Recognition through symptoms
Explanation of why the issue is important
The process explained in 3 simple steps
What happens after the study
Trust elements and a final CTA
The goal of this project was to design a high-converting landing page for a sleep apnea home study — the first and most critical step in the CPAP therapy funnel.

Result

The final design guides users calmly through the content, builds a sense of safety and directs attention toward a single, focused goal — booking a sleep study.